Plan your AI or integration project.
For operations and technology teams preparing a first conversation. Use these guides to describe one workflow, gather the right information and decide how you will judge the result. Start with the AI guide for knowledge assistants, or the integration guide for work moving between systems.
Before you start an AI project
Five decisions that make a first project easier to evaluate.
Prepare an integration brief
The information that helps scope a connected workflow.
Latest practical guides
- SEO, AEO and GEO for a business website: what to fix first
A practical order for improving crawlability, business facts, useful answers and measurement across search and AI discovery.
- How to evaluate a business AI assistant before launch
Test business answers, permissions, actions and failure handling before treating a fluent AI response as a completed workflow.
- An integration checklist for retries, payments and customer messages
Plan ownership, idempotency, acknowledgements, recovery and observability before connecting business systems.
- Measure SEO, AEO and GEO from search visibility to useful enquiries
Build a practical search measurement record covering indexed pages, buyer queries, consented visits, enquiries and AI mentions.
- AI website builder or custom development: choose around the workflow
Compare a generated business site with a custom website by content, integrations, ownership, publishing and maintenance requirements.